The main task was to create an atmospheric corporate identity, light and delicate. This is a store selling expensive wedding dresses. The same task was to create an information site, where all the manufacturers of dresses that the store sells were presented. It was necessary to think over a convenient and sufficiently large application form.
The main difficulty was to fit a large number of dress manufacturers on the site and not to be overloaded and complicated.
Identity was based on a “handwritten” font that conveys lightness. After the analysis, it was decided to choose the same gentle pastel colors that emphasize tenderness and sophistication. One-pixel elements, thin lines were also chosen in the design of the site.
The main emphasis in the creation of the site was given to large high-quality photographs that show the dresses. As well as neat graphic elements that emphasize tenderness and lightness. Minimalism in everything, only the most important elements.